Work

Ideas that started without a brief.

Retail worlds, ventures, spaces, products and public-space studies. Some were commissioned. Most began as an observation.

01 / 2026

THE BLACKBOOK STORE

Brand World · Retail · Spatial Concept

What if an ideas company became a place?

View case →

02 / 2026

THE BUILT HOUSE

Venture Concept · Retail · Spatial Experience

A new world for fitness retail.

View case →

03 / 2026

F-ONE BANDIT ’27

Product Culture & Identity · Independent Concept

Bringing the soul back to Bandit.

View case →

Residential green field at dusk with lighting, planting, seating and natural play elements

04 / 2026

THE FIELD EVERYONE PASSES

Public Space · Residential · Spatial Intelligence

How do you turn empty green space into a place people choose to enter?

View case →

05 / 2026

JEFF’S GYM

Spatial Intelligence · Experience Design

The experience begins before you train.

View case →

06 / 2026

VENUM × RUMBLE

Brand Experience · Spatial Concept

When the environment becomes part of the brand.

View case →

07 / 2025

SPORTCITY

Experience Concept · Hospitality · Spatial Intelligence

From gym to social club.

View case →

08 / 2025

CAFÉ OP DE HOEK

Hospitality · Spatial Intelligence

The experience before the experience.

View case →

The BlackBook ecosystem

Two intelligences. One creative practice.

Ideas & Design

WE FIND THE BRIEF.

Spatial Intelligence

WHAT IS THIS PLACE DOING TO US?

Idea Intelligence

WHAT COULD EXIST?

Identity — various clients

Marks, worlds and identities for independent practices and small ventures.

Rewire by Niki

Monogram & identity

Bee’s Waxy Wicks

Logo & packaging direction

Also: Big Gym — identity & experience direction.